Whether you are launching a new product, looking to build partnerships, or need to get the word out, an event is an excellent way to achieve your goals. If you have been thinking about hosting an event, it is important to choose the right type of event for your goals and business. A well-planned event can help you build your brand, create meaningful relationships with your buyers, and increase the ROI of your marketing budget.
The following are examples of events:
A conference is a good way to engage your target audience and help you facilitate the decision-making process. An event with a big name industry speaker may increase attendance and lend some credibility to your event. For example, the Tough Mudder event featured prominent industry speakers such as Coach T. Mud, who promoted their training programs.
A trade show is a good way to educate prospective customers and build relationships with other businesses. You can also increase your ROI by securing a demo with a key prospect before the show. You can measure your event’s success by the number of new contacts you collect, upsells, and demos given out. It’s also a good idea to use social media to promote your event. Live streaming can help to engage viewers, and can be done via social media channels or with a production crew.
Live streaming is a great way to build community and engage with attendees. You can also use it to create videos to post on YouTube and other social media channels. You can also use it as an effective promotional tactic by sponsoring posts or boosting them.
A trade show may also be a good place to test out new products or features. It’s also a good idea for your sales team to secure a demo with a key prospect before presenting the new features at the show. A dedicated post-click landing page should also be set up for your exhibitors. It should collect your prospect’s contact information and include a ‘thank you’ page.
A webinar is another good example of an event that should be on your event marketing radar. Webinars are typically 30 to 60 minutes long, and include presentations, discussions, and product demos. You can use these types of events to educate your current customers, increase the visibility of your new product offerings, and get the word out about your latest innovations.
The best way to measure the success of an event is to collect data. This data can help you gauge the success of your event and determine what type of event is most suitable for your needs. You should measure the number of attendees, the number of demos given out, and the number of attendees that have engaged with you on social media. You should also measure the number of leads generated and the number of sales closed after the event.
The best way to measure the success and impact of an event is to use the data you gather to determine the most effective ways to promote your event. For example, you may want to use Facebook ads to retarget people who visited your website before the event, or you may want to consider sponsoring a local meetup.