An event is a gathering of people in a specific location at a particular time for the purpose of sharing knowledge, celebrating achievements, or networking. A good event has a clear goal and an engaging speaker or speakers. It is also well-documented, with plenty of information for potential attendees to learn from and attend. Finally, an excellent event is an experience that makes a positive impression on the attendee.
Writing an event article requires a little more effort than putting together a regular blog post, but it’s a crucial part of the event marketing process. It helps potential attendees decide whether to sign up or not and it allows you to capitalize on the months of work that went into planning the event itself.
To write an event article, start with the 5 W’s: who, what, when, where and why. These are the questions that readers want to know before they decide whether or not to attend.
Who: The event is open to all ages, but the audience will primarily consist of college students and young adults.
What: The event will feature keynote presentations from esteemed speakers, panel discussions, and interactive workshops. The agenda will also include an exhibition hall showcasing industry advancements.
Why: This event will provide an opportunity for attendees to network with their peers and learn from a diverse group of experts in the field of [industry]. Attendees will leave the event with new ideas, insights, and contacts to help propel their career.
Where: This one-day popup will take place in Cozy Carl’s Grocery on February 13th from 10 AM to 2 PM. The event will feature a variety of food vendors from across Winnipeg, serving everything from craft beer to poutine to Valentine’s Day treats. The event is free to attend.
How: This event will help educate attendees on the latest innovations and advances in the field of [industry]. Distinguished speakers will present on a range of topics influencing the future of [industry].
Ideally, the why of an event should be incorporated into its title (the what). If possible, use words that are searched for by your target audience to attract their attention. For example, if you’re hosting an event about the rise of bacteria and superbugs, include those words in your event title.
If you’re able to, include photos of attendees, speakers, and other interesting visuals in your event article. This will make it more interesting for your readers and can even boost search engine optimization by increasing the number of relevant keywords. However, avoid using excessive exclamation points, jargon or cliches in your event article. These can decrease the credibility of your event report and may be viewed as spam by search engines.