What Is Event Management?
Every business has an event of some kind going on, whether it’s a conference, trade show, presentation, or workshop. Sometimes the event requires a legal release form and sometimes it doesn’t. But whatever the event, it needs to be documented. Event calendars are easy to make. Here are the basic types of event calendars.
Event Loop The event-driven type is a series of interconnected event loops. An event chain is simply an event-driven list of event-related events. Some event chains are event-driven all the way to the end – the event handler processes each event in turn. Most event-driven lists can be mapped on a graphical user interface (GUI), with the event chain representing an event in the graphical user interface. An event loop may also be event-driven along with a user event list – for example, the event handlers of the “click here” event could be positioned on a map so that they can click on a place marker.
Online Registration In-person registration is a complex event management operation. It involves meeting up with your clients and providing them with information and verifying them as registered. Online registration is best used for events lasting several days, as well as those with fewer than fifty attendees. If you’re using an event planning application for your online event management, you’ll need an offline registration system in case your customers don’t arrive on time.
Offline Registration Another important event management function is offline enrollment. It’s the traditional event management function, where you meet with your clients in person, hand over business cards, and collect payment and personal information. This is still a very valuable function in many cases, especially when used with telemarketing or other out-of-town clientele. However, most event managers now prefer to use online event management applications for this function.
Handlers Handling of client communications can also be very important in event-driven events like conventions. You’ll want to create a dedicated person (either yourself or an employee) who will take care of these communications. A good tool for doing this is a dedicated event handler. An event handler handles your clients’ communication between setup, registration, and walk-in times. They’re valuable because they make sure your events run smoothly, and that your clients feel like the event was handled by a professional.
Event Loop Management A very important part of event management is event loop management. A typical event loop will have a start event, an event handler (or team), and an event finish. The start event is the earliest point in which an attendee can become involved. Some event loops also allow participants to modify their registration after the event has started. The event handler manages the event loop and coordinates the distribution of event entry and payment throughout the event.