An event is an occasion of a social or public nature that draws attention or a crowd. Examples include a concert, festival, sports match, awards ceremony, political procession or rally, fashion show and wedding. An event can also be an educational or training course, a seminar or workshop, a debate or a lecture. It can also be a business conference, exhibition or meeting, a product launch, a charity fundraiser or a community gathering such as a birthday party, anniversary or graduation day.
When writing about an event, it is important to use interesting, compelling and accurate descriptions of the people, places, activities and content that will be featured. A well-crafted article will make the event sound appealing and provide the reader with all the information they need to decide whether or not it is something they want to attend.
A good event article starts with a succinct introduction that covers the who, what, when, where and why of the event. This is followed by a more detailed description of the event, covering its history and any notable features or guest speakers. The final paragraph should include a call to action, encouraging readers to attend next year or to contact the branch for further details.
Photos, images and videos are a great way to add visual appeal to an article and can be shared across your social channels to help promote the event. Make sure the photo is relevant to the event and has an engaging caption. People are very visually oriented so a captivating, interesting image can be a big draw for potential attendees.
It is also a good idea to write a brief summary of the main topics that were covered at the event. This gives the reader an idea of what they can expect to see, and is a useful reference for those who may have missed some of the presentations. The article should also mention what key takeaways the event was able to achieve, and offer practical tips for how attendees can use their new knowledge.
Finally, it is a good idea to include a list of the event’s partners and sponsors with links to their websites. This will help to build brand awareness and also give interested event delegates a chance to find out more about the people who helped to bring the event to life.
Sometimes what you think will be the most interesting aspect of a live event turns out to be dull or not as engaging as you had hoped. In these cases, a side story, such as a protest or a comment made by an unexpected speaker, will often emerge as the more newsworthy element of the event.
Event Vesta is a leading specialist in event management and technology, helping organisations of all shapes and sizes to build and execute a successful event. Using innovative tools and processes, they work to deliver an unrivalled experience for their clients. They have offices in the UK, Australia and India and are trusted by brands including Virgin, Microsoft and Facebook.