Events are a common way to gather and engage people. They are often a key component of organizational marketing initiatives, helping to drive brand awareness and increase customer satisfaction. However, they are also a significant drain on resources and can be difficult to manage.
Fortunately, with the right event management system in place, you can streamline the process and keep attendees happy. By leveraging an event solution that supports repeatable processes, you can save time by automating event setup, tracking and recurring tasks such as cloning reservations and details like A/V.
The Prewriting Component
Before writing any content for an event, it is important to understand the audience you are targeting. This will help you determine the tone of voice and style of content that will be most effective for the audience.
It is a good idea to start with a general introduction that introduces the topic of your event and describes how it will impact people. In addition, this is an opportunity to highlight key facts about the event, such as when and where it will be held, what speakers will present, and so on.
Another useful point to include in your intro is who your event is for – will it be beneficial to students or newbies in the field, or do you target industry pros only? If you don’t specify who your audience is, you’re likely to lose their attention before they can even decide whether or not they want to attend the event.
Use digits and statistics
While you don’t want to overdo it, it’s still important to include a number of digits to make your event stand out from the crowd. You can also include information about how many people are expected to attend, how much they will be paying, and so on.
Add tags and keywords
Adding relevant keywords to your event description can help your audience find your event when they search for it online. This is particularly helpful for speakers who are interviewed by the media, such as Yvette d’Entremont and Siouxsie Wiles, or who speak on topics related to their subject matter, such as superbugs.
Create a compelling title and tagline
The headline of your event description is one of the first things your potential attendees see when they visit your website or sign up to your newsletter. A well-written and captivating title can help to grab their attention, sway them into attending your event, and encourage them to share it with friends.
Use a visual breakup of your text blocks
Using a variety of rich imagery can help to convey the energy and excitement of your event. For example, consider using a video or a photo that captures the essence of the topic, or a series of photos showing different moments during your event.
Add actionable visual material for your audience
Creating actionable visual material for your audience is an essential part of attracting them to your virtual event and encouraging them to become your leads. This content can be anything from an image, a GIF or an infographic to a series of slides or videos. It can also be a simple blog post or tweet that provides a valuable takeaway from the event.