As an event manager, you must understand the key performance indicators to ensure your event is a success. By measuring event satisfaction, you can better understand how to improve your future events. You can also create surveys that ask attendees about their experience and use the responses to calculate your Net Promoter Score. Organizing a high-quality event with high satisfaction is a win-win situation for you and your attendees.
Once you have determined the goals of your event, it’s time to choose the channels that will best engage your attendees. Aside from traditional marketing methods, the majority of companies also use social media to promote their events and engage attendees. In fact, 73% of event marketers report using social media to advertise their event, post photos, and amplify announcements on new products and services. You should also explore live tweeting and Facebook Live video as effective tools to increase your audience engagement.
A powerful, consistent message is key to event success. Using an event marketing strategy that builds a strong foundation among event participants, sponsors, and exhibitors will help build trust and familiarity. It will also help you make your event easy to find and remind potential attendees of the event. Make sure your marketing messages are clear and consistent across all touchpoints.
Event marketing is an excellent strategy for all businesses. Whether you’re trying to entertain new clients or build a contact list, events are a fun way to engage your customers. These events are also a great way to raise money for a nonprofit organization. And, what’s more, event marketing is often the most effective way to reach your customers.
Event marketing is also beneficial for building brand awareness. According to 64% of event marketers, the primary reason for hosting an event is to increase brand awareness. By bringing customers into a new environment, brands can associate their brand with their physical identity and aesthetic. This provides an immersive experience for attendees. As an added bonus, event attendees are more likely to remember the brand after attending.
Social media is an excellent tool to promote an event. Make sure you create a private group on social media for the event so you can keep track of who is most engaged. By identifying the most active participants, you can send them invites and organize event supplies. It’s also a good idea to invite the top influencers of your target audience.
In addition to traditional event marketing, you can also use the power of digital badges to personalize the experience of attendees. Different personas can receive different push notifications and customized communications from your sponsors. You can also engage with people in your community by creating content that meets their interests. Ultimately, content is the key to success.
Event marketing is a rapidly growing industry. In order to stay ahead of the game, event marketers need to be open to new technology to enhance their events. Those who want to take their event to the next level should embrace digital badges and beacons. In addition, be sure to comply with GDPR regulations, as well as educate event participants about how to use their digital badges.