The success of your event depends on how well you market it. This is why you should set clear objectives for the marketing of your event. You need to know how much you will spend to market your event and how much ROI it will generate. To achieve the desired ROI, you should not only create a compelling theme for your event but also incorporate interactive tools and measure event satisfaction.
Event marketing can be a great way to engage customers and build brand loyalty. You can use your event to engage your audience in meaningful conversation. For example, Lean Cuisine recently created the #WeighThis event, which engaged customers in a unique and non-disruptive way, and encouraged them to share personal stories about their experiences with the brand. The goal of an event is to increase sales and create brand loyalty, and 79% of US marketers generate sales through events.
Social media is a great way to promote an event. A good social media strategy can help you reach people outside your event and educate them about your product or service. Social media accounts are free and effective promotional tools that you can utilize to reach more people. Use social media to promote your event, and take advantage of tools like email and Facebook Live Video.
It’s crucial to measure your event’s success, including attendance and engagement metrics. By measuring the success of your event, you’ll be able to see if it’s working and how you can improve it. If you want to improve customer engagement, you can measure how many new contacts were made during the event. Or, if you’re building brand awareness, you can measure the number of people who attended and what type of swag you gave away.
Even if you’re a small business, event marketing can be a valuable strategy for your company. Events engage people in meaningful ways, intrigue them, and entertain them. They also help you get your name out in front of potential customers. And because you’re able to engage people in person, your marketing efforts can be even more effective.
Digital marketing events can be cheaper than physical events and allow you to address timely topics. A physical event will require more time to plan. You can also engage your customers and prospects in a more personal way with a live webinar.