A special occasion, such as a birthday or anniversary.
In computer programming, event is the trigger for an action to be taken by a program. Typical events include mouse or keyboard activity, timer expirations, input data, etc. Events are important because they allow a programmer to react quickly to changes in a computer’s environment and thus provide a high level of responsiveness.
An event can be a major life-changing experience, or just something minor, like attending a concert or a political rally. It can also be an opportunity to learn more about a particular topic, or just have fun with friends. For organizations, events can serve a variety of purposes, including raising awareness of an issue or raising funds for a cause. The success of any event hinges on how well the organization can get people to attend.
A poorly written event description can suck the enthusiasm and interest out of potential attendees. This is especially true for nonprofits, which must strive to reach their fundraising goals and connect with new and old members. An event blog is one way to do this by providing engaging, informative content that draws readers in.
The first step in writing an event article is to understand the purpose of your event and how it will benefit your audience. This will guide the tone and messaging of the article.
Next, research similar events that have taken place in the past and look at their event descriptions. Examine how the descriptions are worded, who is promoting them and why they’re attracting an audience. Use this information to create an event blog that will speak directly to your audience’s interests and needs.
Lastly, write the event description using an active voice and a few compelling words that will draw your reader in. Avoid long paragraphs, cliches and boring adjectives. In this day and age, attention spans are short. You have about eight seconds to grab your audience’s attention and keep it. Virtual events attract attendees who want to be stimulated, solve problems and leave with valuable information. This is why it’s imperative to keep the text as succinct and streamlined as possible, removing unnecessary or repetitive information that will distract the reader.
Finally, be sure to include keywords that will help search engines find your event post and display it in relevant searches. For example, if your event featured a discussion about science, use words such as “science,” “technology” and “technology advancements” to make it easier for someone searching for that topic to find your article. Also be sure to include the names of key speakers (e.g., Yvette d’Entremont and Siouxsie Wiles) to ensure that they show up in searches for their work. This is an especially good idea if these individuals have been interviewed in the media; a quick Google search for their name might not yield results, but a search for the words they used might.