Event is a discipline that looks at how events emerge, take shape, gain momentum and flow. It explores ways in which these flows are portrayed and communicated, from the micro-level of personal experiences to the macro-level of historical revolutions, contemporary terrorist attacks and financial crises. It seeks to understand the way these events form out of ruptures and become manifest as personal stories, iconic images, paintings, posters, sculptures and novels.
If you want to write an excellent post-event summary that drives traffic to your website, inspires your audience and generates future event attendees, you need to know the rules of thumb for writing one. There are many different approaches to it, but there are some common threads that all of them follow.
The first thing you need to do is decide what you’re going to focus on in your article. For example, is there a big insight that really blew you away at the event? Or was there a quote from a speaker that you just can’t get out of your head? Choosing one of these topics will help you to focus on what’s most important and craft your article around it.
You also need to think about the tone and style of your article. Generally speaking, you should aim for something that is light and engaging. Your audience has short attention spans and you’ll need to capture their interest right from the start. You should also make sure that your content is easy to read and free of jargon.
Ideally, you should choose to use visual content that supports your text. This can be done with the use of photos, infographics or slides. Using visuals will also allow you to break up long paragraphs and improve your readers’ experience. This is especially important if you’re dealing with a complex topic that can be difficult to understand.
When you’re deciding on which images or graphics to use, try to find ones that are tagged by the organizers of the event. This will ensure that people looking at your photos, tweets or Facebook posts can easily find the event they’re interested in.
The next step is to outline the high points of the event. This can be as simple as talking about the highlights with a friend and then simply jotting down your notes, or you could use transcription software to do it for you. Either way, the goal is to create a framework that will allow you to write a summary of the key points from the event in as little time as possible.
If you’re planning on creating an event in Siebel, it’s a good idea to define and autopopulate LOVs and existing Accounts and Tables data before you set up your first event. By doing this, you’ll be able to enter information more efficiently and ensure that the right values are being entered for your event data. This will save you a lot of time when you’re creating and modifying event data in the future.