How to Write a Post-Event Newsletter
Events are a great way to share information about your company, products and services, and can help you engage new customers and build brand awareness. They also provide you with a ready-made piece of content that can be used for your email newsletters.
Event marketing doesn’t end once your event is over, so it’s important to write a recap post that will appeal to those who weren’t able to attend the event and inspire future attendees to come to your next one. Here are some things to keep in mind when writing your post-event article:
Start by thinking about the type of audience you want to target for your recap, then write a short outline of the essential points that you think readers should know about the event (who, what, where, when, why and how). Use bullets to make this easy to read and follow.
A good event recap article will contain some information about the speakers, sponsors, and key takeaways from the event. This will ensure that your article is relevant to readers and gives them the information they need to make a decision about whether or not they’d like to attend the event again.
The most important thing to remember when writing your recap post is that it should be fun and engaging. The more engaging and interesting your post, the more likely people will be to click through it and find out more about you and your business.
It’s also a good idea to include anecdotes and quotes that will help your readers connect with the content of your post. This will help readers feel like they’re part of the experience and increase the chances that they’ll be motivated to attend your next event.
Be sure to include links to your website, social media pages, and other places where your event can be found online. Including these links will help you get more traffic to your event and boost its visibility on search engines.
If your event was a large one, try to include some information about the logistics and preparation that went into it. This will help the people who attended the event feel like they’re a part of the process, and it will give them a sense of ownership over the event.
A well-written post-event article can help drive traffic to your business, encourage future attendance and generate revenue. But it can also be a daunting task to put together, especially if you’re not sure what to say.
1. Identify your audience
If you’re writing for the press, it’s important to identify your audience and tailor your content accordingly. You can do this by researching what types of events your audience typically enjoys and identifying key themes that are common amongst them.
2. Identify the speakers
It’s important to identify who will be speaking at your event, and why they should be. If your audience is a niche market, you may not want to focus too much on the big names of the industry; instead, consider smaller speakers and experts who aren’t as well-known but offer a unique perspective or experience.