An event is an occasion or a time in the past that can be described in words. It may be a single moment that stands out in a person’s mind, or it could be a series of events that add up to an overall picture of a specific time and place. Events are often celebrated and remembered, but they also have the potential to influence people’s behavior in the future. In business, they are often a way to promote a product or service, or to generate interest in an event that will be held in the future.
Creating and executing an effective event requires months of planning, preparation, and work. When an event is done well, it can attract and engage attendees looking for more value in their work, and can lead to a more productive and engaging workplace.
Writing a good event recap can seem daunting, but it doesn’t have to be. By following some simple best practices, you can write a compelling event report that will drive traffic to your website, provide ready-made content for your next email newsletter, and inspire people who couldn’t attend the event to come to the next one.
When writing an event post, think less about noting down a standard beat-by-beat events summary and more like authoring a story about your event. Start by establishing what the ultimate goal of your event was, and then tell the story of how you achieved it. What were some of the key insights that emerged, and what does that mean for the future?
Make sure to include some pictures and videos from your event, as well. Humans are visual learners, and using images can help them quickly grasp a concept. This is especially important for people with short attention spans, which is almost everyone online.
Don’t be afraid to include links to other excellent event reports and posts in your own article, but only do this if you are confident that the links are high quality. Otherwise, including too many links can seem spammy and detract from the value of your own post.
It’s also a good idea to include links to any other articles you’ve written about the event. This will give readers a sense of continuity, and show that you are knowledgeable about the subject matter.
Finally, don’t forget to submit your event report to the event organizers! Getting your post featured in their event news section is a great way to generate additional coverage and awareness of your event. Using a database of media contacts, like the one in Prowly, can help you find journalists who have written about your topic in the past and who might be interested in covering your event. This is much better than the “spray and pray” method of contacting journalists, which can be time-consuming and ineffective. To increase your chances of getting your event report published, contact the event organizers early on, and send it to them in a timely fashion.