How to Write a Blog Post About an Event
Events are a way to engage people with an organization, raise awareness of an issue or launch a new campaign. They also provide an opportunity for you to build relationships with attendees, sponsors and speakers.
Writing About an Event
Your event description is the first thing potential attendees see when they click on your email invite or social media post, so you want to make sure it’s as compelling and captivating as possible. It can be tempting to write something that’s generic and vague, but you need to get specific about what your event is all about – a good event description will grab the reader’s attention and hold it until they’re ready to attend.
To start, think about why you’re organizing the event – what do you want to achieve? If you’re a nonprofit, consider why you’re raising awareness about an illness or supporting an underprivileged community. If you’re a financial services company, your goal might be to strengthen member relations or launch a campaign for a particular deal.
Gather Content for your BlogPost
You can use images, videos and other inserts to help you tell the story of your event and capture the imagination of your audience. This can include photos of the venue, speakers or even your attendees wearing their best hats. It might also include a short video or interview with a key speaker.
A photo can be especially effective when it shows something that’s unique to your event – for example, a group of astronomy enthusiasts or the results of a microscope analysis. It might also be interesting to share a fun, engaging picture of a drawcard speaker (like a Nobel prize winner) who has something to say about your event topic.
Ensure Your Blogpost Has Good Links
For your post, make it easy for people to follow you on social media or connect with you on email. It’s also a good idea to have links to your website and other online resources that will be useful for the people you’re writing about.
Be Sure to Edit Your Event Description Before Sending It Out
When you’re writing an event description, it can be hard to see how your words fit together. It’s important to ask someone else on your team or outside of your organization to look at it and give you feedback. This can be a great way to identify gaps in your writing that might make it seem awkward or unorganized.
Create a Post-Event Wrap Up and Report
After the event, it’s critical to document the experience for future organizers. This can be a great way to highlight key ideas and takeaways that could impact the way your organization communicates, collaborates and makes decisions in the future.
To create this type of post, it’s helpful to have some form of data to work from – event income and expenses are a great place to start. This information can help you understand whether your event was profitable and if you need to budget differently next time.