Whether it’s a trade show, a conference, or a product launch, an event can be a fun way to generate leads, engage customers, and boost brand awareness. However, it’s important to determine exactly what kind of event you’re planning to hold, and how you’ll promote it.
Depending on your company’s mission, you may want to consider using an event to educate current or prospective customers, or to raise money for a charity. You can also use an event to demonstrate the value of your product or service to investors, stakeholders, and employees. By putting together an effective event, you can build trust among your potential customers, which will lead to increased sales.
When you’re promoting your event, you should use the best free promotional channels, like social media. You can also choose to pay for advertising. In addition, you may want to use live streaming to engage your audience and make your event more accessible to your subscribers. You can also provide a dedicated landing page for your visitors, which is designed to collect their contact information. This type of promotion can also include email marketing, print ads, and direct mail.
In addition to generating leads, events can help educate customers and inspire them. Creating a simple speech or presentation will help you align your event with your business goals. Additionally, an event survey can help you measure your event’s success and calculate a Net Promoter Score. This is a metric that can be used to determine how satisfied attendees are with the event, and it can be used as a measurement of your event’s ROI.
For many companies, an event is an important part of their marketing strategy. By engaging your customers in meaningful ways, you can increase client retention, create brand loyalists, and increase referrals. This is especially true for product launches, which can help you spread the word about a new line of products. A simple speech or presentation can also remind attendees why they’re there.
If you’re planning a marketing event, you’ll need to decide on a theme, date, and location. You’ll also need to select speakers, and possibly partners. You can also consider partnering with a non-competing business to help you attract a large crowd.
Lastly, you’ll want to develop a SMART goal for your event. These goals are measurable, specific, attainable, and timely. The best SMART goals are the ones that are relevant and the most important to your business. For example, you might have a goal to increase customer engagement, which can be measured by the number of new contacts collected, the number of demos given, or the number of on-site conversations. The SMARTest of all, though, is to use the event to establish brand awareness.
A SMART goal is the best way to show your company’s dedication to the community. It can be as simple as donating a percentage of your profits to a charity, or as complex as hosting an event to raise money for a cause.