A successful event is a great way to engage the community, promote your organisation and share best practice. But writing a compelling event report can be challenging, especially if you don’t know where to start. Here are some top tips for writing a good event recap:
Keep it interesting
One of the most effective ways to engage readers is with content that is entertaining and engaging, regardless of its subject matter. In a post-event article, try to make your content fun and accessible to readers by adding visuals, quotes, and other elements that will keep them engaged throughout the read.
The more you can engage with your audience, the better it will be for you as a writer. For example, use active verbs and descriptive adjectives to describe events and people in the context of the event’s topic.
Make sure that your posts are short, concise, and easy to digest. Readers have short attention spans and may get bored quickly if they don’t understand the point of your write-up.
Give a shout out to the sponsors
Thanking your sponsors is a great way to show your appreciation for their support. It’s also an excellent way to boost traffic to your website and promote your company’s brand. In addition, a thank you in your blog post can help to establish your brand as an industry leader and increase your credibility amongst potential customers.
Be sure to include a link to their website in your thanks, and consider including a link back to their event page as well.
Add in a few pictures
Images are an important part of your post-event content, and you’ll want to make sure that you use them wisely. Captions are a great way to engage the viewer by adding interest and personality to the photos.
Challenge the crowd
The best way to stand out from the pack is by offering a perspective that challenges what everyone else is talking about. This can take many forms, but if your write-up offers an inspired or contrarian viewpoint, you’ll likely find that it goes viral, getting your event trending in the process!
Include a call to action for future events
At the end of your post, provide a call to action for your readers to join you at other future events. This is particularly important if your event is part of a series, and you’ll want to encourage attendees to follow you on social media so that they can be kept informed about the next installments.
Include links to other blog posts and websites
You’ll likely be able to find some great post-event content on other blogs about your event. These can be a useful source of inspiration for your own post-event articles, so make sure to add a few links to them in your write-up to make it easier for readers to find other related content.
Remember to write a summary of your experience at the event and what you learned from it, as this will help you to create an outline for your blog post. You don’t have to tell every detail, but it’s worth taking note of the things that stood out to you so that you can reference them in your write-up.