After months of planning, you want to capitalize on the momentum generated by your event. Post-event article writing is a great way to share the highlights with your audience and inspire those who couldn’t attend to join you next time. It also provides valuable content to distribute on your social channels, such as a summary of the event and its impact.
Incorporate quotes:
Incorporating a few well-chosen quotes from attendees or speakers can add a personal touch and humanize the article, while building your credibility as an authority in the field. These quotes are especially important if you have an event with high-profile speakers, as they will help you reach a larger audience and gain traction on your social media posts.
Use a headline that grabs attention:
In the first paragraph, answer the key questions people have about the event, including who, what, when, where, and why. This will provide a quick overview of what happened, and will help convince journalists that your event is worth covering.
Describe the structure of the event:
In order to help your readers understand what happened at the event, provide some context on its structure. This could be anything from the number of breakout sessions to the size of the main hall. This will allow your reader to visualize the event and gain a better understanding of its value for them.
Be precise with dates and times:
Events take place over a span of days, so it’s important to be as precise as possible with your description of them. Don’t over-emphasize or overstate any details of the event, and double-check that all dates, times, and locations are accurate.
Don’t fall into the trap of using superlatives:
Be careful not to fall into the trap of using superlatives like “the best” or “the most exciting” when describing an event. These words lose their impact when used repeatedly and are often considered unprofessional.
Describe the transformational moments:
Throughout your event, you will have numerous opportunities to capture powerful, transformative moments. These moments are the ones that will resonate with your attendees and drive engagement. Whether it is an eye-opening keynote speech, or a powerful quote from a speaker, these moments are the most memorable and are what make your event stand out from the rest.
Include a call to action:
Your article should conclude with a clear call to action for your audience. Depending on the purpose of your article, this can be as simple as encouraging readers to fill out an event survey or pre-register for your next branch event. It could also be as involved as asking them to contact a speaker or a sponsor, or it might even be a link to the full event video!
