A story’s plot is a sequence of events that occur over time. In fiction, events have dramatic effect, and they often play a pivotal role in shaping characters’ personalities. They can also create tension or build suspense, which is why it’s important to know how to write an event well.
If you’re writing an article about an event, the most effective approach is to focus on the high points that support a succinct summary. This can be easier to do if you talk about your experience with a friend or colleague and jot down notes during the conversation. Then use those notes as your outline.
Ideally, your event report will be concise and easily readable. It should follow the format of a news article, with an “inverted pyramid” structure that places the most important information at the top and less relevant information at the bottom.
The most successful event articles balance words with effective imagery. When possible, add a display of photos to your event recap, and include thoughtful captions that go beyond simply describing what is in each picture. For example, if you have pictures of event speakers, tag them with their name or Twitter handle, and link to their website or other social media pages. This will help people who weren’t able to attend your event discover other content they might enjoy, and it will increase the visibility of your recap.
Event-based content is powerful because it can connect with your audience on a more personal level. It can make people feel like they are a part of a larger community, and it can encourage them to take action. However, creating effective event-based content can be a challenge. It takes a special set of skills to write compelling stories that will inspire your readers and drive engagement.
If you’re not a natural writer, don’t worry. There are plenty of ways to improve your skill set and learn how to write better. One way is to read as much as you can, especially classics like To Kill a Mockingbird and The Godfather. You can also practice by writing short stories for fun, such as in a journal or blog. Another way to improve your writing is to work on your style and tone.
Think of your event as a scene in a movie, and try to capture the main emotional impact in your article. This will give your article more depth and help it stand out from the pack. If you’re writing about a scientific conference, for example, avoid broad descriptions and instead provide a more detailed picture of the content that will entice people to learn more. For example, ‘working scientists speak about their research into the Wollemi pine, Australia’s role in astronomy, and needleless vaccinations’ is more intriguing than just’scientists speaking at a conference’. And of course, remember to include keywords that are relevant to your audience so that they can find your content when searching online.