An event is an occurrence, usually of some significance. It can also refer to a social gathering, activity, or competition: an athletic event. In the theory of relativity, an event is a sharply localized phenomenon that occurs at a single point in space and instant of time: the figure-skating event.
A well-written article on an event can be a powerful marketing tool that drives traffic to your website, creates ready-made content for your newsletter, and inspires people who weren’t able to attend your next event. Creating an article about an event requires some planning and effort, but the results are worth it.
Your article should tell a story, so avoid using dry facts and statistics. Instead, tell a story that your audience can connect to and use colorful characterizations. This will make the reader feel like they are at the event themselves, absorbing the experience through your words.
Describe the event in detail, including how it was planned, what went wrong, and how things were fixed. If you had sponsors for the event, be sure to give them a shout-out in your article, as this will be another opportunity to promote their company. A good post-event article will put your event to work for you all year long.
The best way to convey the energy and excitement of an event is through images. Make sure you have a photographer on hand to capture the moment, and include pictures in your event recap. If possible, use a variety of angles and perspectives, so the reader will be able to see the event from different viewpoints.
Use a strong headline to grab the attention of your readers. A catchy title can make an editor remember your event release amongst the many others that they receive daily. Avoid overusing exclamation marks or ALL CAPS in your headline, as this may come across as gimmicky and unprofessional.
Start with a paragraph that summarizes the main points of your event. Include the event name, date and location in this paragraph. Follow that with a few lines about the event’s purpose and why it is important. Then, finish the paragraph with a call to action for your readers.
Do not include too many hyperlinks in your press release. Too many can be seen as spam by search engines. Use line spaces between each paragraph instead of asterisks or other symbols. This will prevent your release from being rejected by search engines.