An event is an occasion or gathering of people for celebration, education, marketing, reunion, or other purposes. Events can be public or private and can include concerts, conventions, fairs, festivals, fairgrounds, sporting contests, political rallies, weddings, and funerals.
The first step in writing a story about an event is to identify the main theme or news value of the topic. This is important because a headline or lead is what draws attention to your story and determines whether readers will continue reading.
Write a headline that is both compelling and concise to capture the interest of your audience. Readers typically scan headlines in a matter of seconds and have only about eight seconds to decide if they want to continue reading.
A good headline should clearly indicate the news value of your story and highlight the most exciting or noteworthy aspect of the event. It should also include the name of the event, a location, and a clear indication of how readers will benefit from attending.
Provide a brief summary of the event in the body of your article. This can be especially useful if you are trying to convince media contacts that the event is worthy of their time and space in their publication. Describe key speakers, notable activities, and any special guests or performers that will be appearing. This can help you entice readers to attend the event and will also give them more details to consider when making their decision.
Throughout the event, attendees will be able to learn from and interact with a variety of speakers and experts. These individuals can offer valuable insights and guidance on topics that are influencing the future of the [industry]. Attendees will be able to connect with peers and forge partnerships during dedicated networking sessions.
After a few years, it’s easy for an event to start feeling stale and overdone. To set your event apart from the pack, encourage speakers to challenge common assumptions and present their own unique perspectives on the topics being discussed. Nothing drives traffic quite like a provocative debate or an alternative viewpoint that can inspire and captivate your audience.