An event is an occurrence, incident, or episode that takes place. It may be a planned or unplanned happening that happens without intent or volition, such as an accident. Alternatively, it may be the result of a series of events, such as the outcome of a dice roll. The word event may also refer to an occasion or moment in time, such as a celebration or anniversary.
A successful event requires months of planning and preparation, so it is well worth documenting it in the form of an article on your website to give your delegates something to look back on (and hopefully inspire people who couldn’t attend to come next time). Whether you have a blog page or not, writing a post-event summary should be part of your event marketing strategy.
Start with a strong headline. Use an interesting pun, alliteration, or rhyming words to make it memorable, and avoid over-hyped adjectives like “the best” or “the most exciting”. You can even try to create a catchphrase that will stick in your attendees’ heads by using a key phrase from the event itself.
Write a short introduction that succinctly introduces the event, covering the who, what, when, and where. Then provide more detail in the body of the article, adding background and context to the event, including the speakers, activities, and unique features that set it apart from similar events.
Add details about the venue and any special accommodation arrangements that are being made. Describe the keynote presentations and panel discussions, as well as any other notable guests or speakers. Don’t forget to include a bio for each speaker or expert, as this will add to the authority of the event and may encourage people to register.
Consider linking your event to current news and trends. By tying the event to a hot topic, you will attract attention and increase the likelihood of your article being shared. Use headlines that grab attention and are easy to read, such as bold or italicised text, bullet points, and emojis.
Then, use the article to highlight any key insights or ideas from the event and share them with your audience. This will help to keep your content engaging, and also show that you are still thinking about the event long after it is over.
Lastly, include any key metrics from the event to show how well it was received. This will be a great talking point for future events, and will also show prospective sponsors that your event is worth investing in. By taking the time to document your event, you will be creating an invaluable resource that will continue to attract and engage potential future attendees for years to come.