An event is a public assembly of people for some purpose, such as celebration, education, or marketing. Events are usually arranged and conducted by organizations. Event management involves the planning and implementation of an event, including activities such as ticket sales, registration, seating arrangements, food catering, entertainment, and security. An event may be a concert, sporting event, trade fair, workshop, conference, seminar, or any other gathering of people for a specific purpose.
Event marketing is a fast-growing form of communication, and its emergence was probably a reaction to all the passive information that flows across today’s media channels. With its potential to capture attention and influence behavior, it is not surprising that brands increasingly rely on event sponsorship and related communications as part of their marketing strategy.
Writing a post-event article can be challenging, but it is worth doing (after you’ve had a good rest, of course). Capturing the energy and excitement of an event in a well-written article is a great way to share your learnings with colleagues who couldn’t attend and to inspire people who did to come next time.
The first step in writing a good event report is to make sure you have the key details of the event, such as who, what, when, where and why. Then, write a brief introduction that grabs the reader’s attention and provides context for what follows. Finally, provide a summary of what happened at the event and any notable features or highlights.
When describing the event, use sensory language to help your readers imagine what it was like. For example, describe the sights, sounds, smells, and even taste of the event, if possible. This will bring your writing to life and help your readers connect with what they read.
Using photographs or video clips can add an extra layer of interest to your article and make it more engaging for your audience. You should also try to embed these multimedia elements in your blog post, rather than simply linking to them. Embedded videos have the added benefit of being accessible to people who cannot easily watch videos on YouTube or Vimeo.
Consider including quotes from key organizers, speakers or attendees to give your article some personality and credibility. This will help build trust with your audience and encourage them to share the article with their networks.
Publish your article in a prominent place on your organization’s website and social media. This will ensure that as many people as possible see it and are inspired to come to your next event. Ideally, you should also send your event report to journalists who have covered similar events in the past. Using a tool like Prowly makes it easy to find journalists who have written about events in your industry or geographic area. This can be much more effective than the old “spray and pray” method of emailing journalists and hoping that one will bite.