An event is a curated gathering that provides opportunities for people to connect, learn and grow together. The aim is to create a positive impact on people and their communities. Events can range from small, intimate gatherings to large, public gatherings. They are often used as marketing tools to attract potential attendees and to promote the brand of the organisation holding the event. The event is usually held in conjunction with other activities such as a workshop, webinar or masterclass to encourage people to attend.
Writing about an event is a great way to attract the attention of your audience and draw them in for more. Keeping your content engaging and informative is key to creating a successful article about an event. Using personal opinions or rhetoric can detract from the credibility of your post. When describing the event, use facts and statistics to avoid sounding biased.
The first paragraph of your article should clearly explain what happened during the event. This is the main information that will be read so it needs to grab the attention of the reader straight away. It is also important to include any key points from the event. This could be a quote from a speaker at the event, someone who attended or someone from the organisation hosting the event.
The next paragraph of your article should be about what you found most valuable from the event. This can be in the form of practical examples, a list of the main points or an overall conclusion. You may also choose to highlight any areas that you felt could be improved or areas that were particularly impressive. If you have any images or video footage that were taken during the event, it is a good idea to include these in your article. This will increase the engagement of your audience and make your article more memorable for readers.
A conclusion paragraph should clearly state what action you would like your audience to take. This could be to check out or register for your next event, to share the report with their friends, to contact you about future events or to follow you on social media. Including a call to action is crucial for increasing your reach and generating future business opportunities.
Whether you’re hosting a conference or running a community meet up, writing a post-event article can be a great way to engage your audience and attract more business. By following the tips above, you can write a compelling and informative post that will be sure to get your audience talking about future events.
Leslie Hawthorn is an event producer and community strategist, specialising in open source strategy, social collaboration and digital transformation. She has a long history of building and cultivating communities, bringing together individuals from diverse backgrounds to achieve common goals.
She has previously worked on a variety of projects from open software to philanthropy. She currently leads the industry verticals community strategy team at Red Hat.