A great event can take months to plan, but it’s well worth the effort. Writing a post-event article helps capitalize on those months of work and creates ready-made content for future events (and inspires those who missed out this time around).
The article should answer two questions: What happened at your event, and what was the ultimate goal? Answering both of these questions will help you write an event summary that’s informative and engaging.
What happened
A good event summary will provide attendees with a glimpse of what they can expect at the event. For example, if the event was a factory tour, the article should highlight the key highlights of the day. Similarly, if it was a talk by a thought leader, the article should give an overview of the main points that were discussed.
Using pictures is an excellent way to promote your event and generate interest, especially when used alongside the What and When sections of your article. Images can add a level of authenticity to your article and engage readers, so be sure to use high-quality photographs or pictures that are relevant to your event.
When did your event happen? This is important to include because it gives potential attendees a clear idea of when the event takes place. In addition, it is a good idea to include the year of the event in order to avoid confusion when it comes to comparing dates and times.
Where did your event take place? This information is essential for potential attendees because it helps them determine whether the venue is suitable for their needs. For instance, if the event is taking place in a large stadium, it might not be the best option for those who are unable to stand for long periods of time.
Who were the guests and speakers?
Including a list of the experts and speakers at your event can help to generate interest and increase attendance. You can even include a short bio for each speaker or expert to further help potential attendees understand who they’ll be hearing from and why they should attend.
What were the main themes?
It can be easy to rehash the same old talking points at your event. However, if you can offer an inspired alternative or even a contrarian viewpoint to the same old buzzwords, it could set your event apart from the crowd.
Why was it so successful?
This final question is essential for an event summary because it allows you to communicate how the event succeeded and what benefits your audience can expect. For example, if the event was an industry networking night, you might explain how it helped people form new business connections or how it brought together attendees from different demographics. For a more personal touch, you can even share the event’s success story as a case study. This will help your event summary stand out from the competition and boost reader engagement.