An event is an occurrence that affects someone or something. It can be something trivial or a major incident. It is often used in a sentence to refer to an incident that is happening at the time of writing. For example, you might say, “In the event that he gets home before I do, I’ll open his mail.” An event can also be something that is planned and organized. For example, you might plan to attend a wedding. In this case, you might use the word event to refer to the wedding itself rather than to the bride or groom.
It’s important to write a compelling headline for your event article that grabs the attention of readers. It’s also good to include a brief summary of the event in the first paragraph to give readers an idea of what to expect. Don’t over-generalize, though — your summary should answer the key questions about the event, such as who, what, when, where and why.
Including photos from your event can be a great way to catch the eye of readers. Many people are drawn to visuals, and images can do a lot of the work that words cannot. You can even use the image caption to link to a page on your website that offers more information about the photo or the event in which it was taken.
If there are guest speakers or experts at your event, be sure to list their names in your press release. This will help potential attendees determine whether your event is right for them. The name should appear in the first sentence of the article, and you may want to add a short biographical sketch of each speaker or expert.
You might also want to mention if any of your event speakers have been featured in the media. This will increase your chances of being featured in a news story or podcast about the event.
If your event has a theme, be sure to mention it in the title and opening paragraph of your article. It can make a difference between your event article getting a high number of hits and being overlooked. In addition, a strong theme can make your event a topic of conversation on social networks like Facebook and Twitter.