An event is an organized public gathering of people, for example, a birthday party, graduation day, wedding, or a funeral. It can also be any significant occurance or celebration, such as a fair, festival, music concert, award function, beauty peagents, jewellery shows etc.
Often the event name itself is enough to describe what it’s about, but it can help to give an indication of its context or relevance by adding a description. This can help to set it apart from similar events or to explain why it’s worth attending, such as a conference on the effects of the recent GDPR changes on the data protection industry.
The title is important – it’s how the audience will find your event and is also what they’ll see in search results. It should be short, clear and informative and it’s worth using a keyword in the title, to help boost your SEO.
It’s also important to provide the ‘who, what, when, where and why’ of your event in a short paragraph at the beginning of your description. This gives the reader a clear understanding of what to expect and increases the likelihood of media coverage, as journalists will often include this concise information in their stories.
If you have a number of esteemed speakers or presenters at your event, make sure to include their names and a brief bio in the description. This can be a great way to draw in attendees and show off your talent pool. Also consider giving a shout-out to your sponsors, who may be able to promote the event on their own channels, too!
It can be easy for your event to start to feel like the same old thing when all the speakers are spouting the same one-liners. Set it apart by focusing on speakers who are willing to tackle the hard issues or come at the topic from a different angle. Nothing drives traffic like an inspired – or even contrarian – viewpoint!
Including pictures can improve the authenticity of your event description and it can help to increase engagement with your content. This is especially important when promoting your event on social media as it can encourage people to interact with your posts and share them with their networks. Ensure that your pictures are of high quality and relevant to your audience, so they will be more likely to click through to your page.
Once your event has finished, don’t forget to create a post-event blog. This can not only help to promote the event itself but it can also generate interest in related events that you might be running in the future. For example, this blog post from Drunk Black History takes the success of their event and uses it as a case study for how to create a successful watershed event that drives interest from bigger demographics in future events. This can have a big impact on your ticket sales and event attendance.