If you’re looking for a new way to promote your business or organization, consider hosting an event. Event marketing combines online and offline elements to engage customers and promote your company, product or cause. It involves a variety of tools, including social media, email drip campaigns, interactive kiosks and display devices, and more. By choosing the right strategy, you’ll be able to generate leads, increase participation and ultimately generate sales.
To get started, you’ll need a budget. This will help you generate ideas within a set of realistic parameters. After completing the budget, you’ll need to determine what you can afford to spend on your event. As you do, you’ll need to decide what your key goals are. These can be anything from attracting guests to collecting donations. In addition, you’ll need to determine how to measure your success.
The best way to do this is to create an event master plan. An event master plan will include a detailed timeline. For instance, you’ll need to include dates for permits, insurance policies, registration and more.
You can also use an event management software to streamline the process. Software like Shoflo will update your documentation in real time. Having a central location for all of your information makes it much easier for everyone involved in the process.
To make sure you’re putting your money where your mouth is, it’s also important to choose an appropriate venue. Consider options such as a hotel, restaurant or golf course. Depending on the type of event you’re hosting, it may be a good idea to use a local community organization for a venue. They can offer services such as staffing and table goods.
You’ll also want to have an effective tagline. The tagline should be a short, catchy slogan that captures the essence of your brand. A clever tagline is a good way to boost your event’s popularity.
One of the most effective methods of attracting attendees is to have a dynamic theme. For instance, you could implement a fun video or animation to capture attention and drive people to your website. Using a dynamic theme can also bring your brand to life on social media, which will be a great asset as you launch your event.
Another cool thing to do is to implement an event logo. You can print your logo on t-shirts, bags, or water bottles. You can even add it to your website, Facebook page and Twitter feed.
You’ll also want to create a full-day agenda. This is a great way to ensure that everyone on your team knows exactly what needs to be done and when. Including a full-day schedule will also help you stay organized and accountable.
The best way to advertise your event is to reach out to your local community. For example, you might contact a local nonprofit organization that offers free or low-cost venues. Also, you might partner with a corporate sponsor who will fund part of the event. Corporate sponsors can include national organizations or a local business.