An event is an assembly of people for the purpose of celebration, education or business marketing. It is usually planned and executed for a day or more and can be public or private, depending on its context. Examples of events include a festival, conference, workshop, seminar or concert. An event report is a written account of an event. It is also known as a news brief or an article about an event.
The first step in writing an event report is to decide what information to share. The most important piece of information to highlight is the event title. This should be short and snappy, but still convey what the event is about. It should grab readers’ attention and entice them to read further.
Next, provide details about the structure of the event. If you held an educational event, for example, explain how the agenda was structured, including key sessions and activities. You can also describe what you learnt on the day – for instance, if you hosted a factory tour, give an insight into what you saw on the site and any activities you completed.
Lastly, highlight any notable speakers and participants. This can help your audience get a sense of the calibre of your speakers and will encourage them to register for future branch events. You can also feature quotes from key organizers or speakers to add a personal touch and build credibility.
Once you have outlined the who, what, when and where of your event, you’re ready to write. To increase reader engagement, include a striking image that relates to the topic of your event. You can also use bullet points or short paragraphs to break down the information and make it easier for readers to digest.
If you’re hosting a more intimate branch event, consider adding a photo of the venue to your article. This will enhance your brand and provide a more engaging experience for attendees. You can also include a bio for any notable speakers or guests to further boost your ticket sales and event awareness.
If your event was a success, use your article to promote your next event! Publish your event summary on your website and social media channels to generate interest in future branch events. Alternatively, include it in your email newsletter to inspire people who weren’t able to attend this time around. By promoting your event, you can generate more ticket sales and ensure that the hard work you put into the planning stage pays off.