An event is a moment in time, a temporary occurrence that is part of the larger fabric of existence. Events can take many forms, from the personal to the societal. They can be a defining juncture, such as a birth or a death, or they can simply occur within a particular context. Events can also be a means of creating community, as when a group gathers together to celebrate an anniversary or share ideas at a conference. In general, an event is considered notable when it has significant societal impact or receives substantial media coverage.
Virtual event attendees are looking for value and want to leave with some useful information to take away from the experience. When writing content for these events, you need to be sure that every word serves a purpose and adds value. It’s important to consider your audience and goals, as this will help you create content that resonates with your attendees and supports the objectives of the event.
When it comes to event reporting, it’s often best to keep your content short and simple. People have limited attention spans and are less likely to read lengthy articles. Additionally, it’s easy for attendees to get lost in text blocks that are not broken up by images or other visual elements. Using a variety of different text sizes, colors, and fonts can also make your content easier to digest.
A good place to start is with a compelling hook that will draw readers in. This can be a question, a quote from an event attendee with an interesting perspective, a humorous anecdote if appropriate, or something else that will capture their interest and attention. Once you have a hook, the rest of your content can flow naturally.
Use multiple sources to write an event report, and link out to those resources. This will give your audience a chance to explore additional perspectives and opinions on an issue, topic, or speaker that you’ve covered in your own article. This is a great way to expand your audience and drive traffic to your post.
Include links to any other event reports or blog posts you’ve come across that may have additional details on sessions you’ve missed or a different angle on an aspect of the conference that has been covered by others. It’s also a good idea to update your blog post with any new or additional information that you find, as this will keep your reader engaged and improve the overall quality of your event report.
When writing an event recap, try to think of it less as noting down a standard beat-by-beat events summary and more like authoring a story. Consider what the ultimate goal of the event was, how it succeeded or fell short, and what future implications it could have for similar events. You can also go a step further and include some success story case studies in your article, such as how Drunk Black History’s event spurred the development of other events with similar themes that appeal to different demographics and more far-flung locations around the world.