An event is a significant change in the world that moves a character closer to or further away from his goal. In story writing, an event may be a moment of great tension or a small detail that has a huge impact on the outcome.
An event can be a physical, cultural or virtual gathering of people to celebrate, inform, market or educate. Events can also be a form of entertainment, such as musical performances or art exhibitions. An event can also be a meeting or conference, where speakers share knowledge or experiences on a specific topic. An event can also be a celebration or commemoration of a special occasion, such as a birthday party, anniversary, graduation day or wedding ceremony.
While you may be tuckered out from the event itself, it is worth the effort to write a well-received post-event article. This will help drive traffic to your website, provide ready-made content for your next newsletter and inspire those who couldn’t attend to sign up for the next event. A great way to start is by identifying the key takeaways for attendees, such as lessons learned or new contacts made. Also, include any photos and video recordings of the event – preferably embedded in your post — and a list of speakers or sponsors if they are willing to be listed. And don’t forget to use the event hashtag(s) when sharing these posts on social media.