Having an event is a great way to engage with your customers and build relationships. You can use events to nurture customer relationships, increase brand awareness, and even generate new leads. But, to get the most out of your events, you’ll need to plan and execute the right strategies. Here are some things to think about when planning an event:
First, determine the goals you want to achieve with your events. These goals will help you measure the success of your event. They will also help you plan your strategy. For example, if your goal is to generate more leads, you’ll need to think about the processes you will use to nurture your leads. You can do this by sending a post-event email, contacting attendees after the event, or releasing information on your website.
You can also measure the success of your events by using key performance indicators. You’ll want to track attendance, how many leads were generated, and how many sales were made at the event. You can use the Net Promoter Score to measure how attendees feel about the event. You can also use surveys to get a better idea of the audience’s experience at your events.
Then, you’ll need to set a budget for your events. Depending on how much you want to spend on marketing, you may want to consider creating an event app, releasing information on your website, and promoting your event on social media. If you’re promoting your event through email, you can include a “thank you” post-click landing page to keep track of who signed up for your email list.
Another way to increase your ROI is to live-stream your event. You can use your production crew to live stream the event and then send it to your email subscriber list or social channels. By live-streaming, you can build excitement, engage your audience, and even create a community. You can also offer a prize giveaway to attendees, which can increase your potential leads. The more value you can give to your customers, the more likely they’ll be to return.
Creating an event hashtag is a good way to promote your event on social channels. You can also create a contest where you give attendees extra entries for sharing your event on their social media profiles. You can also use shorter clips to promote your event on social channels.
A simple speech or presentation can help you align your event with your company’s goals. This can help you remind your attendees why they’re there. Educating your attendees about your products or services can also help you convert leads into customers. You can also upsell your customers by offering them new products or services. By upselling your customers, you’ll be able to build brand loyalty and increase your sales.
You’ll also need to determine your event’s theme, schedule, and location. You’ll need to decide on a name for your event and set up a marketing campaign.