Planning an Event
When planning an event, it is important to consider the audience. The ‘why’ of the event should be clearly defined to ensure that it delivers on its objectives. This means developing five personas to represent your audience and determine their needs, goals, pain points, and expectations. It is also important to consider how valuable your event will be to them.
To attract the right attendees, it is important to promote your event through multiple channels. Social media, email, direct mail, paid ads, and your event website are all good ways to promote your event. It is also important to engage your audience on social media during the event. For example, 73% of businesses use social media to promote their events, and 35% use it to boost the release of a new product. Live Tweeting and Facebook Live Video are two examples of how you can engage the audience in real-time.
Another way to market an event is through the use of SMART goals. These are goals that can be measured before, during, and after the event. It is important to include a variety of metrics, including attendance, sales pipeline, and revenue. In addition to SMART goals, event marketers should also set a budget for their event marketing efforts.
An event management system can make the process of planning and organizing an event easier. The software should have an easy-to-use interface that allows users to update event details, attach relevant services, and post comments. An event management system should also include tools that make managing and promoting an event easy. It should be able to manage all of the details in a single location.
Using an event to market a business can be a great way to attract new clients, build a contact list, or raise funds for a cause. Event marketing has many benefits, and it is a great strategy for any type of business. It brings people together, engages them with your brand, and inspires positive feelings.
Aside from the obvious benefits of a well-designed event, you can also take advantage of digital marketing to promote your brand. A multi-day event, like INBOUND, will bring thousands of attendees to your website. It can be held in-person or virtually, and will host sessions for a specific audience.
It is also important to consider the experience of the event’s partners. As an event manager, you’ll need to coordinate with other vendors and staff in order to execute the event successfully. An event manager has to be highly organized, have good people skills, and be flexible. Lastly, they must be able to communicate well with all stakeholders.
While events may be time-consuming and expensive, they are a powerful tool for creating brand awareness and building business relationships. Even more, they enable a more personal touch with potential buyers.