An event is a significant or noteworthy happening that catches people’s attention. It can be a celebration, an educational experience or a marketing meeting. Event articles can also be a great way to drive traffic to your website, or to keep your business on the minds of your audience long after the event is over. In this article, we’ll explore how to write an engaging post-event blog post that will work for you all year long.
Whether it’s a concert, a wedding, or an awards ceremony, the excitement of an event can be captured and shared with the help of photos and visual storytelling. By using this type of media to promote your events, you can ensure that the memories last a long time, and you’ll have a wealth of material to draw on for future post-event posts.
If you’re writing an event recap, try to think of the event from the perspective of a journalist who is covering it. For example, if you’re recapping a live music event, consider it from the point of view of an entertainment reporter and make sure to cover everything from the opening act to the headliner. Similarly, if you’re talking about an educational conference, remember to focus on both the key messages and the more informal aspects of the event, such as the panel discussions or Q&A sessions.
It’s important to know what angle you want your event story to take before you start drafting it. Otherwise, you’ll end up with a dull, unoriginal piece that doesn’t offer anything new to the conversation. If you’re unsure where to start, consider how your event was discussed in the news, or search for articles that describe similar past events. You can then use the information you’ve found to add a fresh spin on the topic and create an original article that will appeal to your readers.
A good headline can be the difference between a successful press release and one that ends up in the trash. It’s important to include the most important information in your headline, so make sure to answer the “who, what, when, where, and why” questions. Including a brief summary at the top of your press release is also helpful, but be careful not to overdo it with bullet points or long lists; search engines may reject your press releases if they’re too spam-like.
In her book What Is an Event?, sociologist Robin Wagner-Pacifici applies concepts from multiple disciplines to examine the way that events shape our understanding of societies. Her research ranges from the idiosyncratic, one-off episodes that stand out in our personal narratives to historical revolutions, contemporary terrorist attacks, and financial crises. She uses a wide variety of sources, from personal narratives and paintings to iconic images and political posters, to investigate the ways that these events emerge, grow, gain momentum, flow, or get bogged down.