An event is a public assembly for a purpose. Whether for marketing, celebration or reunion, events provide a chance for people to gather and connect. When you’re ready to wrap up an event, writing an effective event report is a great way to communicate with those who were unable to attend and provide them with the information they need to make their own plans for next time.
Creating an event report is not hard, but it can take time to craft it into something that’s both engaging and useful to your readers. The key is to create a piece that will stay up and continue being read long after the event has passed, providing you with a chance to re-engage your followers and remind them of what you stand for.
The first step is to identify your target audience. You’ll want to know who will be reading your article, so it’s a good idea to ask them about their interests and preferences before you start writing. It’s also a good idea to do some research into what kind of event you’re covering, so you can come up with a few key ideas for your post.
Another important consideration is the time frame for writing your article. Ideally, your event report should be published within 48 hours of the event’s conclusion. This will keep your news fresh and ensure that you’ll reach the most number of people possible.
You may also find that you need to schedule a specific amount of time to write, so set aside this time on your calendar ahead of time and stick to it. Doing so will make it easier to get the job done.
A strong event introduction should grab the reader’s attention and draw them into the story. This is usually done with a description of the event itself and its significance. It should be concise and to the point, but it should also establish that you are a credible writer who is knowledgeable about the subject matter.
It’s also a good idea to include photos, video, and GIFs to capture the event’s atmosphere and highlight what went well. This will help your article stand out from the competition and encourage readers to return for more in the future.
Lastly, consider including interviews with attendees and speakers. This is especially helpful if your event has experts who aren’t often featured in the media. These people might not have their own website or social media presence, so it’s important to give them a platform to share their knowledge and insights with others.
Be sure to include any hashtags that were used at the event, and use the same tags as the conference tweet stream or photo pool. This will allow your blog to show up when people search for these terms, making it easier for them to find you and your content.
Taking the time to put together an engaging post-event article can make all the difference in keeping your content relevant and getting new people to engage with your brand. Follow these tips to create an event report that’s as useful for your audience as it is for you!