How to Write a Post-Event Blog Article
An event is a public assembly for the purpose of celebration, education or marketing. Events are usually organized by governments, private organizations and educational institutions. They are typically free or require a small fee to attend. Examples of events include music concerts, fashion shows, awards functions, beauty peagents etc. Events can also be political procession, demonstration or rally etc.
In the context of information technology, an event is a meaningful occurrence that can be detected and recorded by software running on system hardware. Events are generally user-generated, such as keystrokes or mouse clicks, but they can also be system generated, like program loading, specific error conditions or thresholds crossed. Events are typically reported by the publisher class and notified to subscribers, which are applications that monitor the system for specific conditions or signals, counts accumulated or other data.
A good post-event blog article is a great way to capitalize on the months of planning and prep work that went into the event itself. You can use the post to share valuable insights and ideas, inspire people who couldn’t make it to next year’s event and generally promote the event all around.
The first step in putting together a post-event article is to identify the key players and the main goals that were set out for the event itself. Then you can spend some time discerning what went well and what could be improved upon next time.
It’s also a good idea to give some love to sponsors and speakers. It’s easy to do, and it can also be a great way to attract future sponsors and attendees.
If you have videos of the presentation, be sure to add links to them. It’s also a good idea to add text transcripts of the video presentations (or audio recordings). Many people will be interested in watching these, and it’ll also allow them to access the content while they’re on the go.
Another great way to upsell your customers is through demos and webinars. During these, you can show them how your product’s features address their specific pain points. This is a much less-salesy approach than just pitching them an entire new solution. It shows that you truly care about the needs of your customers and that you understand their problems.
Writing a post-event article can seem daunting, but it’s really just a matter of taking the time to identify and articulate the main goals of the event itself, and then identifying how you think that was achieved or not, and what you think could be improved upon for next time. It’s important to remember that the process of writing a post-event article is less about noting down a standard beat-by-beat event summary, and more about authoring an interesting story. So, put your creativity to work and try something a little out of the ordinary with your next one. You might be surprised at the results.