How to Track Your Event’s ROI
As an event marketer, you know that it’s critical to generate leads, which in turn converts to paying customers. So how can you track your event’s ROI? One way is to collect and analyze event survey data. Using this information will help you determine whether your event’s tactics are working, and which ones are not. Luckily, there are plenty of tools available to make this process easy. Listed below are three great tools to use to generate leads from an event.
Creating an interactive and engaging social media presence is vital to event marketing. Social media platforms such as Facebook and Twitter provide opportunities to engage attendees during the event. In fact, 73% of businesses use social media to promote their events, 55% use it to post photos, and 33% use it to amplify announcements. Live Tweeting and Facebook Live Video are also excellent ways to engage with your audience at an event. Once you’ve figured out your event’s audience, use social media to cross-promote your social media accounts.
The ultimate goal of event marketing is to build a sense of community among attendees and attract new customers. By creating an engaging event that’s fun and informative for the audience, you can encourage them to buy from you and become your loyal customers. However, there are several important caveats when it comes to event marketing. In order to build a sense of community, you must create an environment that inspires them to stay and share information with others. While many people may be hesitant to attend an event because of the cost of entry, they will be much more likely to attend a similar event the next time.
The next important tip to consider when planning an event is the type. Organizational events are generally well-organized and have a specific agenda and audience. They are planned by a team of people within a particular organization. Personal events are often held by individuals, usually for family members, friends, or coworkers. These events are often held to commemorate a personal event, and attendees are invited. You must also consider the safety of those attending an event.
A good event notification platform will allow you to publish or subscribe to various events. Event notification is an important feature of modern distributed systems and database environments. You may be on a different machine from the application that produces an event. Most event notification platforms are designed so that the application producing the event doesn’t need to know which applications will consume the event, or how many will be monitoring the same stream. You can use multiple event subscribers, each handling its own unique event.
When planning an event, you must know how to work with a diverse team. Having excellent interpersonal skills is important. You must be able to handle a wide range of personalities, defuse tensions, and avoid conflicts. Because there are so many moving parts to an event, you must be able to multitask and oversee multiple tasks at the same time. A good event manager will be able to multitask and ensure all aspects of the event are executed smoothly.