How to Plan an Event
An event is a time-based arrangement that aims to promote or communicate something. It is typically part of a larger marketing plan, and different aspects of the event are carefully thought-out so that the company or organisation can express its ideas and values effectively.
When planning an event, you typically go through four phases of business activities: defining the purpose of the event, entering event information, preparing for the event, and tracking the event’s outcome. Depending on the size of your event, and your company’s business requirements, you may follow different process flows between these phases.
Defining the Event
During this phase of the event planning process, you enter the basic information for an event: its name, date and time, type (such as a seminar, conference or roadshow), and location. You also set up the attendance record for attendees. In addition, you set up the venue and vendors for the event. You can add information about event sponsors and other individuals involved in the event, such as a host or a speaker.
Writing the Post-Event Article
Once the event is over, it is important to write a post-event article that can be used in email newsletters, social media, and other channels. This article should include a summary of the main points, takeaways, and conclusions from the event. It should provide valuable information to the people who attended the event, as well as inspire new ones to attend future events.
The post-event article should have a clear introduction and a logical conclusion, with no repetition or jargon. It should be written in a conversational tone that highlights your brand’s voice and style, and it should be written within a short time frame, typically two to three weeks.
Capturing the Energy of an Event with Photos
One of the best ways to convey the energy and excitement of an event is with pictures. Images can capture the most memorable aspects of a certain moment in time, and they’re especially helpful for a post-event recap.
Create a Press Release
A press release is an excellent way to promote your event to the general public. It is a powerful tool for getting the word out about your event, and it is a good idea to send it out as early as possible in order to grab the attention of potential attendees.
You can use a pre-written template or just get creative, as long as you make the press release as interesting and relevant as possible. It should include the name of the company, contact details, and links to social networks. It should be sent to the media and other key organizations that are interested in your event, as well as to news agencies.
It is a good idea to include a quote or comment from an expert on the topic. This will add a human element to your text, and it will allow you to highlight the newsmaker of the event.
In addition to quotes and comments, you can also use a variety of other visual elements in your post-event article. You can use graphics, charts, infographics, posters, and more to tell the story of your event in a more engaging way than words can.