How to Plan a Successful Event
A successful event is a great way to bring together your community. It can raise funds, increase member engagement and get new members interested in joining your organization. While it may seem like a daunting task, it doesn’t have to be! With some pre-planning, you can make the process smoother and less stressful.
1. Take Notes
You’ll want to write down who attended, what they were there to learn, how long they stayed and their opinions of the event. Also be sure to get quotes and information from sponsors, speakers and other participants in the room. It’s also important to write down the date and time.
2. Organize and Plan your Post-Event Content
Your goal is to create an informative post that will help people who didn’t attend the event. This can include blog posts, newsletters or social media posts. You may even choose to create a video or audio recording of the event that you can share on your social channels or website.
3. Edit and Review Your Post-Event Content
Often, it takes a fresh pair of eyes to catch errors or omissions in your writing. Consider asking someone outside of your organization to read through and edit your post-event content for you. This can be a great way to improve your content and ensure that your message is clear and compelling.
4. Add photos and video to your post
Adding pictures and videos is a great way to capture the energy and excitement of the event. This is especially useful for social media posts, where you can use images to boost engagement and drive traffic.
5. Link to your post and other content
Having resources in your post can help readers find what they’re looking for. It can also provide context and highlight specific points of interest that are relevant to the audience.
6. Promote your post on socialmedia
Your post will be most effective if it is shared on social media. You can do this through a link in your post or through a social media widget.
7. Research your target audience
To understand who you’re targeting, it’s helpful to research similar events in your area. Look at what other organizations are doing and how they’re marketing their events.
8. Connect with influencers
Influencers are the people who can make a big difference in your community. They can be volunteers, staff or members. They can also be local businesses or suppliers who are willing to give your event a boost.
9. Make your event inviting and fun
Creating an engaging event description can help you attract more participants to your event. The description should be clear and inviting and be consistent with the tone and branding of your organization.
10. Use your own words and not stock photos
You can use a variety of tools to create your event description, including Microsoft Word, Google Docs or online event organizer sites. These can help you brainstorm and develop an engaging and inviting event description.