How to Market Your Event Effectively
Marketing your event effectively starts well before the event date. A well-designed website and concise copy convey the event’s message while leaving no doubt in the consumer’s mind. Carefully placed pop-ins for complimentary items can also be beneficial for drawing attention to the call-to-action. Ultimately, your event’s success depends on its content. Here are some tips to help you create compelling content:
Private events are intended to attract influential guests. Their goal is to boost revenue. Examples include the Berkshire Hathaway Annual Shareholders Meeting and the Gartner Evanta New York CISO Inner Circle. Sales kick-off events aim to excite, educate, and align your sales force. They can be held in a physical or virtual setting. Whether your event takes place in a physical location or in the virtual world, a great way to attract a relevant audience is by remarketing to existing and previous clients.
As with any type of event, many decisions must be made. Make sure to designate a point person to act as a point of contact for the entire team. This person could be the client, the event planner, or both. This will help you communicate effectively and avoid conflicts between event participants. An event’s “too many cooks” syndrome can lead to discord among event participants. Having a single point of contact for all parties is a good idea to avoid this problem.
In addition to identifying a specific group of customers, you should create a social media campaign that will promote your event. Include engaging posts and geolocation details. In addition to targeting a specific audience, you should track your social media campaign with apps like Tweepi. These social media campaigns can increase the engagement with competitors in the industry. By making it relevant to your audience, you will attract more customers and generate more revenue from marketing. You can also leverage the power of social media and engage with them in real-time.
In addition to attribution, events can be used to define a conversion chain. If your event is associated with a revenue event, then you know you have engaged your users’ attention. It will also provide a means to improve your app and create new revenue events. Ultimately, the more events you track, the more money you can earn. But how do you measure them? Read on to learn how to use your event data to build a successful business model!
If you are a newbie to event marketing, try incorporating social media tools to engage your audience. Social media is a powerful engagement tool and attendees are turning their smartphones into webcams and hitting the ‘live’ button on their platforms. You can even use private live-streaming channels to help your attendees share your event with their networks and audiences. The best thing about social media is that you can measure basic progression statuses, no-show statuses, and lead generation by category.
Regardless of your experience level, it is essential that you know the time commitment involved. A few years ago, the average profit margin of an event planner was only 15 percent. Today, the industry is flourishing thanks to the better economy. And, as more corporate America outsources its meeting planning functions, more event planners are making good money. The industry doesn’t require a lot of money to get started, but it can be lucrative.