The success of your event depends on the number of people who attend and engage with the event. It is important to communicate your event’s value clearly and quickly. Otherwise, attendees will simply switch off and not attend. Also, consider the other stakeholders of your event, such as sponsors, exhibitors, and event partners. Also consider revenue-generating activities. Here are some tips on how to attract attendees to your event. In short, make your event relevant to all stakeholders.
Make sure your event website is well-designed. Use concise copy and clear, eye-catching images that showcase the event. Use pop-ins for complementary products and services. Make sure there is no question in a consumer’s mind about what to expect during the event. If possible, incorporate pop-ins that offer complementary items. In addition to your website, you should make sure your event’s social media pages are engaging. If possible, use a pop-up to drive traffic to your site.
Once the venue has been chosen, make a list of speakers who can speak on the event’s topic. Decide on the speakers and write their bios and headshots. Also, develop a list of sponsors. Check if they’ve worked with similar events before. Update your event website regularly. Make sure it meets the requirements of the expected number of attendees. Coordinate with digital tools, add the event to calendars, and create a communication plan.
The event industry is growing rapidly, and event marketers should stay ahead of the curve by adopting new technologies that improve their events. Digital badges and beacons are still the darlings of event technologists, while rich datasets can be analyzed in real time. The more you embrace these technologies, the more likely your event will be successful. This means that it’s important to consider event marketing as an integral part of your demand generation mix. In the end, it will pay off in the long run.
As an event planner, you will be able to attribute each conversion to the events you’re tracking. This will prove your audience’s engagement with your app and allow you to improve your events and add new revenue events. In addition, an event calendar can also help you win the trust of your users by highlighting your business goals and guiding them through the planning process. For example, a user might want to attend your event if they want to meet you face to face.
An event calendar can help speed up data entry. Some users prefer to input data manually, but you can also combine an event calendar with an input field. With this, users can enter the date manually or select a date from the calendar. Make sure that you have separate boxes for day, month, and year. This will make it easier for your users to enter information and manage events. If you’re using an event calendar, ensure that the calendar has separate boxes for each month.