If your goal is to increase awareness of your cause or attract new visitors to your event, you’ll need to engage them in several ways. For example, you can host a webinar or demo at your event, which can serve as a soft sell for your new product offerings. By listening to what customers are looking for, event staff can demonstrate specific features that address their needs. Upselling may involve an upgrade or a purchase of an additional product, but it will help build trust with your target audience and seem less salesy.
Once the event is underway, you’ll need to continue your event marketing efforts, which shouldn’t stop before the event has ended. If you want to maximize your audience’s participation, use social media to keep them engaged throughout the event. Most businesses use social media to promote their events, and 55% use social media to post pictures. Consider using live video, tweets, and other social media to keep people informed of the latest information. Here are some creative ideas for event marketing.
An effective event website should attract the attention of your audience. Your registration page should be a welcoming introduction to the event, with concise copy and images to illustrate the event. You should also ensure that you leave no room for doubt in the consumer’s mind about the reasons for attending the event. A well-placed pop-in may also be valuable in highlighting your call to action. The event website should also include an attractive invitation, where potential attendees can sign up.
Brands can sponsor local meetups in their community and promote their products to local members. By doing so, they can increase brand awareness and generate new customers. Another great way to show appreciation is to host a customer appreciation event. This will increase customer satisfaction and generate more testimonials, referrals, and sales. Companies often host events around conferences, a perfect opportunity for you to showcase your brand to potential customers. In addition to local meetups, you can also hold events at conferences and trade shows.
Organizational events are typically organized events with an agenda and interests. Organizational events are planned by a committee of people. Personal events are planned by an individual or a couple of people from the same organization. These events can be held for family or friends. A personal event is often held to celebrate a special occasion. Most attendees are invited. This type of event is the most effective and memorable way to engage with your customers. They are a great way to attract new customers and build a lasting relationship with your brand.
Once the goal is established, the next step is to decide how to measure the success of your event. Decide whether your event is designed to build brand awareness, increase customer engagement, support a new product launch, or promote a company’s services. You can measure this by determining the number of people who attend, the number of people who speak, the number of touchpoints you’ve created, and how many attendees you’ll need to gather.