If you’re an event planner or organizer, you know that events require a lot of planning. From finding the right venue to selecting a speaker, there are so many things that go into making your event a success. But all of the planning in the world is useless if no one shows up to attend your event. This is why event marketing requires so much time, effort, and budget — it’s about getting the word out to the right people at the right times.
And while there are many different ways to market an event, the most important part of your campaign is your event description. Event descriptions are the first chance you have to grab your potential attendees’ attention, and they have the power to make or break your event’s attendance numbers.
The first step in creating a compelling event description is to come up with a catchy, eye-catching title. This should be short, snappy, and clear enough to explain what your event is about. It’s also a good idea to include any relevant links or contact information so people can get more details about the event or register.
Once you’ve got your title, the next step is to provide the basics: who, what, when, and where. This information should be clearly stated at the top of your description, and should cover all of the essentials.
After that, it’s time to delve into the specifics of your event. Think of your event as a story that needs to be told: what was it about your event that made it special, and why did it attract so many people? If your event was a concert or performance, for example, describe the highlights of each act and what set them apart.
If your event featured expert speakers, be sure to highlight their qualifications and expertise in your description. This will help to build credibility and trust with your audience, and it will also encourage people who may not have otherwise attended to give your event a shot.
Lastly, it’s worth mentioning any restrictions or requirements in your event description. This might include age restrictions, dress codes, or other limitations that might affect your audience. By including this information in your event description, you’ll avoid having to answer a lot of questions from confused guests on the day of your event.
While writing an event description can seem daunting, it’s well worth the effort if you want your event to be a success. By taking the time to write a detailed, compelling article, you can drive traffic to your website and social media, have ready-made content for your next email newsletter, and inspire people who didn’t attend your event to come along next year.