An event is an occurrence or situation that has significance or meaning. This could range from a small personal event, such as a birthday party, to large scale global events such as a natural disaster or an Olympic Games. Event planning and execution can be very complex, and often requires the skills and expertise of a variety of professionals.
Writing an article about an event can be a great way to engage your audience, as well as promote upcoming events. An event essay should focus on what makes your event unique and why it is worth attending, and should be written in a compelling manner that will draw readers in. The best way to write an event essay is to tell a story, using colorful characterizations and descriptive details.
An Event Article
Writing a post-event article is a fantastic opportunity to capitalize on months of hard work and inspire those who weren’t able to attend to come next time. It’s also an excellent way to show the world that your organization is on top of its game, and that you know how to put on a successful event.
When writing an event article, be sure to include all the essentials: a dateline and lead paragraph that answer the who, what, why, when, where, and how questions of your event; a brief overview of the main theme or news value of your event; and the names of any speakers or keynotes. Be sure to keep your event article organized and clear, as your recipients will scan it in a fraction of a second to determine whether or not it is relevant to them.
The best event articles blend words with effective imagery, so consider including a slideshow or photo gallery in your article. Then, be smart about your captions — instead of simply describing what’s in the photo, include a quote from one of the people featured, or a link to their presentation or guest post on your blog.
If your event has a particular hashtag, you can use it in the headline and/or body of your article to increase your chances of getting trending. This will drive more traffic to your site, as well as show that you are engaged with the community and care about what they have to say. Lastly, don’t be afraid to challenge the ideas that everyone else is buzzing about. Nothing drives conversation like a well-argued alternative viewpoint!